'Pulp' To Premiere on the Microsoft Xbox Platform

In a daring a bold move that portends to the future of cross-platform entertainment, it's been announced that the British indie comedy movie called Pulp, will be premiering on the Xbox 360 Live service in the UK on March 4th, 2013.

And that, to me, seems to be a huge step forward in looking to reach out to new consumers for Microsoft.  I also find this to be an appealing process.  This isn't the only online service available to consumers.  But it might be the only one where a movie premiere can be enjoyed in the comfort of your own home, rather than in a movie theater full of folks who need to check their phones every 5 minutes to see if anyone cares about them.

And I can't imagine this NOT catching on sooner or later.  You can order your pizza, dig out the beer from the refrigerator, and not have to worry about finding parking or dealing with crowds that are sneezing all over each other and various other aspects of the movie theater world.  (Though I suspect that movie theater chains are not embracing this one bit!)

Many years ago, a guy sitting behind me with a mouth full of popcorn sneezed.  It was not a pleasant moment from my ill-spent youth.  That's for sure.

Aside from that funny interlude, even if this movie premiere model picks up, I don't think it will eliminate the movie theater from the entertainment venue process.  There are folks that still will like getting out and enjoying the process.  My favorite theater is right next to a Pizza My Heart.  So I usually have incentive to go there!

But enough on that, check out the info below, peppered with press release quotes and a movie trailer.


Pulp is a foul-languaged kind of comedy where "comic book publishing and international crime intersect."  As far as the Xbox premiere goes, Pulp’s co-director and producer, Adam Hamdy, said, 

Microsoft might not seem like the obvious partner for an indie comedy, but the film industry has changed. Xbox 360 can instantly distribute Pulp to millions of UK customers, and publicize the release in ways that simply aren’t possible with traditional releasing models.


"Pulp’s equity based, independent finance structure meant the producers weren’t tied to a traditional release model, and were free to strike an innovative deal that we think might herald a new model for feature film releasing."


Adam Hamdy is optimistic about the film’s prospects, 

Pulp is not a remake, sequel or adaptation of a board game. It wasn’t created by a committee of suits sitting in a skyscraper in Los Angeles. It was born of a series of crazy events, and made by a group of talented actors and dedicated filmmakers who fell in love with a nutty script.

Pulp was nominated for the best feature film at the 2012 Las Vegas Film Festival.

The film synopsis:

"Infinite Finity. Thunder Racers. Rat Warriors. Junk Comics’s library of titles has been referred to as the ‘worst material printed since Mein Kampf’. Tony Leary, the nice-guy owner of Junk Comics, is gearing up for one last roll of the dice. His new superhero title, The Sodomizer, launches at the British International Comic Show, and nothing will stop Tony from making it a success. Nothing except a gang of Geordie criminals who are using another comic company to launder their dirty money. Tony is drafted by the police to identify the culprits and bring them to justice.  Aided by his trusty geek sidekicks, Rick and Keith, Tony must defy the odds if he is to become a real life hero."

Here's a trailer with a bonus scene, or as they put it, that 'Star Wars' Scene!

(Be warned, if you are at work, there's oodles of bad words that will come streaming forth from your speakers.  If you have sensitive co-workers or a boss nearby, you might want to be careful there!)