And we waited through the first half of the Super Bowl, but nada! Then the Halftime show. Nada, but soon after the beginning the of the second half, the moment I saw Air Force One in the ad, I knew this was it. I knew that Air Force One is in the movie, so I silenced the house, cranked the surround, and prepared to enjoy.
And after all that waiting, I got a 15-second teaser. FIFTEEN seconds. (Was it longer? It didn't feel like it.)
At first I was a bit miffed, after all that waiting, but then my analytical mind started to review the process. And suddenly I had a business management-like light bulb go off in my head!
First: Statistically speaking, movies that advertise during the Super Bowl, see twice the box office performance on opening day.
Second: At around a record setting $4 million per 30-seconds, Marvel just saved themselves an extra $2 million.
Third: They just pointed millions of TV viewers to their Facebook page, possibly generating a huge windfall in their page's traffic. Or at least, netting a bunch of new fans for the page. (Right now, 12.9M folks like the page. [12,877,954])
Fourth: I think they spent that other $2M on the screen banner that says "this game is brought to you by Iron Man 3."
From a business perspective, I think the Disney run Marvel made an excellent set of decisions as far as this powder-keg of an advertising pot of gold, called the Super Bowl.
I mean, I'm watching their fan count on the page and in just the time it took to write these last three paragraphs, they gained 2,000 likes.
But as a fan, I felt let down a bit. I wanted another 30 or 60 seconds of a new trailer. But be it as it may, did you notice that the (new?) armor looked a bit scuffed up already?
Check out the new Iron Man 3 teaser trailer, the movie is coming to theaters May 3rd, 2013!
UPdated: One Minute, Thirty Second Trailer:
ORiginal Trailer from first day:
Oh, and PS: To the other sites turning the promo poster upside down, dudes, seriously? He's falling, not flying people!
Oh, double PS: The Iron Man Fan Page is now at 12,881,875 likes. "Winner! With almost 4000 new likes."
Next day update: Likes are up to 12,910,905 (+32,951 likes. The Super Bowl works).