Yes, it's a known comic franchise title, and sure, it will exist in the Marvel Cinematic Universe (MCU), with nuggets, hints, and clues to various other story lines taking place with the MCU.
"In the far reaches of space, an American pilot named Peter Quill finds himself the object of a manhunt after stealing an orb coveted by the villainous Ronan."
With Chriss Pratt, Bradley Cooper (voice of), Vin Diesel (voice of), Zoe Saldana, Benincio Del Toro, John C. Reilly and the likes, folks will more than likely show up.
But when the news about this film first came out, did it ring a cord with the movie fans of Marvel? Of fans in general? Some may have never heard of the title until this movie was announced. But there will be those who go to see the movie to support Marvel's movie realm.
But there are signs that seem to possibly indicate that the movie doesn't have any traction with movie goers. (And that suspicion could be completely wrong.)
The continual associative background of classic rock is a tried and true marketing scheme to get folks who love that kind of music, interested. It's an emotional tie to the era they loved or maybe just the music.
And classic rock permeates throughout.
The other warning sign is the infamous marketing statement made when something needs to be attached to something else to give it credence. That statement, which you see in the trailer at the 1:02 mark, from "the studio that brought you..."
Yes, it's a fun trailer. (A little dark on my screen, but none-the-less), it has the classic underlying humor, explosions, suggested sexy moments and the morbid looking bad guy.
At this point, I'm wondering if this will be Marvel's first mediocre box office performer, or it will perform as they hope it will. Whatever level that is. Though there is a question out there, and that is, will this film be more of a stand-alone story or will they forward several background plot lines for their MCU? Some I've chatted with think that's all it will be, while others are looking forward to it.
Check out the extended look trailer of Marvel's Guardians of the Galaxy:
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