One of the changes I saw was that the number of Marvel movie trailers nearly doubled when Disney took over. And they became more spoiler-filled.
But as time goes on you can see that Disney is doing what it knows best and it knows what works in the world of marketing. It is a shrewd and focused marketing mind that Disney practices. That is how it has become such a powerhouse. By pitching, selling and convincing all these years, the product that people love to love. Or maybe, are told to love! I mean, that is what marketing is all about and why studios believe it is worth it to spend on average, $200M per movie, on marketing.
As far as the upcoming movie goes -
Star Wars The Force Awakens opening date is fast approaching, (Dec 18, 2015)
They've top-loaded the production talent by hiring J.J. Abrams to direct along with Lawrence Kasdan (The Empire Strikes Back, Return of the Jedi, Silverado, The Bodyguard) to write the screenplay. And looking at Kasdan's resume, if you were to add all those four films up into one mashup, it would be incredible. (I happen to like all four films.)
We have the old cast reprising their roles in some way, shape, fashion or form, to include Carrie Fisher, Mark Hamill, Harrison Ford, and Peter Mayhew. (Did you notice the initial stages of pre-production and we never mentioned of these folks, then ever so slowly, we learned these elated points of interest?)
I suspect the franchise momentum alone will give it one hell of an opening day and weekend, what with present-day movie ticket prices, added to the 3D and large-format screenings, this movie will destroy some records easily. (Given that movie ticket pre-sales have busted records... this seems a given.)
But Disney is not leaving anything to chance.
No matter where you go, Star Wars is showing up there. Target stores are chock full of product. And the content is in almost every department of Target.
Today I was in Petco and Disney has packed their space products in most product departments there!!!
Is there nowhere safe from Disney's new Star Wars franchise? Oh, that answer is no. But this is not any kind of official complaint. It is just an observation that the big D is not taking chances with sheer fan momentum. They are "removing all doubt" as to the success of this new film. As they should.
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